Covenant

Adeola Chizoba Adeyemi, also known as Diiadem, is a trailblazer in Nigeria’s beauty and fashion industries. Born on April 12, 1991, in Lagos, Nigeria, she comes from a rich Yoruba-Igbo heritage and studied at Sikkim Manipal University in Ghana.
Diiadem began her career in 2008 as a model and video vixen, gaining recognition for her trendsetting style. In 2016, she launched Beauty By AD, a cosmetics company offering innovative products to boost women’s confidence and celebrate their beauty. Today, her brand is a leader in Nigeria’s beauty market.
Diiadem is known for her impeccable fashion style and glamorous lifestyle, often sharing insights with her audience. Her network of celebrity friends and high-profile collaborations as a brand influencer have further solidified her place as an influential figure in the Nigerian fashion and beauty industries.